CeraVe Partners with Carmelo Anthony for a New Campaign

CeraVe revealed Naismith Basketball Hall of Famer and 10-time NBA All-Star Carmelo (Melo) Anthony as its new “Head Coach.” 

Through his new role as CeraVe’s “Head Coach,” Anthony is sharing his personal scalp journey and wisdom through authentic storytelling and social-first edutainment. 

At the heart of the campaign is CeraVe’s Anti-Dandruff Hydrating Shampoo and Conditioner. 

This campaign is supported by Oklahoma City Thunder’s Isaiah Hartenstein, New York Knicks’ Jose Alvarado, and dermatologists.

Esther Garcia, CeraVe US General Manager, said, 

“We’ve seen the cultural traction of our NBA partnership and our ‘Moisturize Like a Derm’ campaign with Kevin Durant, proving that by engaging authentic voices to address common skin concerns, we can drive meaningful and impactful conversations. With Carmelo Anthony as our ‘Head Coach’ we’re normalizing scalp health discussions and raising awareness for our effective dermatologist-developed hair care solutions.”

The “Head Coach” campaign builds on CeraVe’s broader mission to provide therapeutic skincare for everybody and every body, from head to toe. 

Anthony’s hairstyle has been in the spotlight for 19 seasons, but his hair and scalp were hidden under a hoodie for 14 months during his time in the league. 

In his newly appointed role as CeraVe’s “Head Coach”, Anthony gets candid about his dandruff journey. Through funny and mysterious Anthony and “Hoodie Melo,” this edutainment campaign aims to ignite a larger conversation that addresses dandruff and scalp issues head-on.

The brand’s official NBA partnership further reinforces its commitment to promoting overall wellness and destigmatizing common skin issues among athletes and fans alike.

Developed with dermatologists, CeraVe’s haircare features MIT-free Pyrithione Zinc (1% in the shampoo, 0.5% in the conditioner) alongside three essential ceramides, niacinamide, and hyaluronic acid. 

It eliminates up to 100% of visible flakes without disrupting the scalp barrier, leaving hair feeling healthy and soft. 

The line is free from sulfates, MIT, parabens, and fragrance, making it suitable for all hair types and sensitive scalps.

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